\n\n"Above the assumed frivolity that is plentiful in the fashion world, there are initiatives that use crafts and cultural tradition to empower women and give them the freedom they need to live. Pura Utz is much more than a brand, it’s a project with a purpose where economic benefits are a symbol of a rupture with the established reality, an opportunity to empower the women on the team to make their own decisions, to shape their own future. You won’t find the true beauty of Pura Utz in its stunning glass bead embroidery, take a closer look to discover the authentic signature of this brand by the hand of Anna Waller Andrés, the co-founder and creative director of Pura Utz. Its products might seduce you, but it will be its story that you will fall in love with."\n \n\nYou can read the full article here.