When you visit our website, data about you is automatically collected. The data are used to customize and improve our content and to increase the value of the ads displayed on the page. If you do not want your data to be collected, you should delete your cookies and stop using our website.
Our website uses "cookies". Cookies is a text file that is stored on your computer, mobile, and other devices for the purpose of recognizing it, remembering settings, making statistics, and targeting ads. It is possible to delete or block cookies, and we encourage you to seek help if you want to do so.
If you delete or block cookies, ads may become less relevant to you and appear more frequently. You may also risk that the website does not work optimally and that there is content that you can not access.
Our website contains cookies from third parties but we process your data in a responsible manner and do not use any third parties to analyze or affect your online experience.
 Personal data
Personal data in general
Personal data are various kinds of information that can be attributed to you. When you use our website, different kinds of information are collected. It happens e.g. if you sign up for our newsletter, participate in contests or surveys, register as a user/subscriber, complete a purchase on our webshop, or use our website and services for other purposes.
In Pura Utz, we normally collect the following types of personal data when you use our website: Technical information about your computer/device, your geographical location, which pages you click on, etc. To the extent that you give consent to this and provide information about yourself, we also collect and process information such as your name, e-mail, phone number, address, and payment/billing information. This will normally happen if you subscribe to our newsletter, create an account or make a purchase.
In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice.
We treat your data responsibly and do not share or misuse any personal information about you. The information is used to identify you as a user and improve your online experience, e.g. when you register your purchases and payments or subscribe to our newsletter. We may also use the information to optimize our services and content.
Data are stored no longer than the period permitted by law and deleted when it is no longer needed. Data passed on to third parties are kept confidential and will only be used for purposes related to Pura Utz. Third parties may not use any data about you for their own purposes. Personal information such as your name and e-mail will only be distributed if you give your explicit consent. Pura Utz will only use data processors in the EU or in countries that guarantee adequate protection of your data.
Insights and complaints
You have the right to be informed about personal data processed about you. Further, you can withdraw from any use of the information at any time. Inquiries about this can be made to If you want to complain about the way we process your personal data, you can contact the Danish Data Protection Agency.
Pura Utz
The website is owned and published by:
Pura Utz
Ahornsgade 17
2200, Copenhagen N
+45 32 61 78 70
Pura Utz ApS. CVR-nr 35471073