Journal : 5 Media

Jobs first, jewellery second. The accessories brand that’s really a social impact project

by Elizabeth Anne Brown


"For fashion producers like Pura Utz, raising wages can be a tough decision, because of the markups that retailers demand on top of the cost of production. An example receipt on the Pura Utz website cites a typical retail markup of 250% of the production price. “A difference, let’s say, from 30 kroner (€4) to 55 kroner (€7.40) in the production cost of the piece makes an enormous difference in the final price… if you have to multiply that by 250%.”

Read the full interview here :)