Anna — creative director & founder.
“When I founded PURA UTZ it was a dream of working for the empowerment of the Mayan women through their crafts and skills. For many years I have considered Guatemala my second home. Visiting the country for the first time when I was around eleven years old, proved to create a certain path for me in life so far. Since then I have undertaken numerous travels to Guatemala, working as a volunteer teacher, nurse and eventually doing my thesis on the reproductive health of the Mayan women. Oh yeah – my ‘real’ profession is nursing.
I feel a profound compassion and love for Guatemala — the amazing people, the diverse culture, the endless colors, shapes and forms, the tremendous mountains and volcanoes, the lush forest and jungles, the Mayan religion, the ancient dialects and everything in between the old school buses and corn tortillas.
PURA UTZ is to me a dream of living a life in close relation to Guatemala. It’s a dream of connecting worlds, it’s a dream of being creative, it’s a dream of making a difference in someone else’s life, it’s a dream of adding warmth and color to Scandinavian homes through sustainable quality design and, furthermore, it’s a dream of honoring ancient weaving craft and traditions — basically it’s a dream of doing and living something I love.
That dream is alive and I am so grateful.
Thank you for being here on our website, we hope that you like what you see. Feel welcome to send us a message with anything that’s on your mind, I would love to hear from you.”
Pura Utz means
Pure Quality — Pure Good, Amazing.
Our name carries many meanings and we are proud to live up to this standard of quality, good and a feeling of amazing. All our products are produced to honor and to create a sustainable income for the incredible women.
We call our business 'an empowerment project', because our values reach beyond the wish to create income —
We want to acknowledge the existence and worth of the women we work with, and we want to empower the women who wear our design.
Designed in Denmark - handmade in Guatemala.
we are made of the people.
We want to create value in the lives of the women we work with! All our products are produced to honor and to create a sustainable income for the incredible women and their families.
The obvious value is the income as we pay three times the salary. But we also want to create value in the form of acknowledgement – showing the women that people all over the world value their weaving skills.
We work with individual women, cooperatives and Non-profit organizations in different parts of Guatemala.
we are handmade.
All our styles have been carefully selected and designed by us.
We both redesign vintage hand woven textiles into unique accessories — and create new unique patterns and color combinations for our interior line of products.
All our products are handmade which allows perfect imperfections that no machine will ever be able to replicate. With Pura Utz you will ALWAYS buy a unique and handmade product! We put great attention into the details and we never compromise when it comes to quality and style.
we are colorful.
We want to add colors to your simplistic style to put bubbles of joy in your mind, to make you smile on a grey day and to add uniqueness and edge to your style. We have given in to the addiction of colors — and we want you to do the same. It is a chemical reaction!
we empower women.
By creating new designs with an ancient craft, the women are enabled to create an income for themselves and their families — creating a space of self-sufficiency and confidence. Because it is not just about the money, it is about acknowledging existence and worth.
Every time you buy one of our products, you are impacting and empowering women from Guatemala.
One of our partners in Guatemala asked very reflectively —
“They say we live in a hyperconnected world, so why do we feel so disconnected?”
Our response is – LET'S CONNECT!
PURA UTZ is a project where we try to connect worlds in all aspects. We create cool products that honor the Mayan weaving tradition and colorful outlook, but at the same time are suitable for a more simplistic Scandinavian style.
We connect worlds in the sense of the physical world, where products cross oceans, borders and mountains to reach new destinations and environments. It's the connection between the unjust chasm of what we with stigma name the ‘first world countries’ and the ‘third world countries’, but also all the worlds that present themselves in the encounter between people and cultures. It's a connection to the world around us and it’s a search for meaning and an attempt to integrate it all.
We want to open international markets for the artisans in order to acknowledge their skills and crafts, and we want to provide you with products that are of high quality and design, plus have meaning and history.
With every purchase you are supporting the highland women from the most rural areas of Guatemala and the individual artisans, providing them with an income they otherwise wouldn't have, and thereby helping support their familie.