End Of Year Letter from our Co-Founder
Remember why you started. I’ve been returning to that sentence a lot this year — and every time, the answer is the same: people.
The women in Santiago. Our tiny-but-mighty team in Copenhagen.
You. Everyone who chooses to be part of this wildly heartfelt, craft-obsessed universe we call Pura Utz.
Whether you joined our familia years ago or found us last week (hola & welcome! 🫶) thank you for being here. Your support is not abstract. It’s real, dignified work for our team in Santiago. It’s women providing for their families. It’s stability in a world that hasn’t felt very stable. It’s pride travelling between continents.
This year brought so many moments worth pausing for: Elisa travelling to Denmark and giving her first public speech in English — and marrying the love of her life in a ceremony handcrafted by our team. Launching our textile chapter, expanding skills, income, and imagination. Welcoming new retailers and growing our team and ambitions in Copenhagen.
There were challenges too - rising living costs, global turbulence, and the eternal puzzle of being a small brand with a big heart and even bigger dreams. But we stayed flexible, hopeful, stubborn in the best way… and we raised production wages and protected full-time work. That matters. And you made it possible.
Seven years after the first bead was threaded, our reason still rings true:
Craft connects people, worlds, and cultures, and a small brand can create change in our tiny corner of the world.
Our dream is that every Pura Utz piece carries that energy into your life: a smile and a story worth telling. Maybe someone stopped you on the street because they recognised the beads. Maybe a piece made you feel a little braver or more like you.
As we step into a new year, we’re bursting with ideas: new materials, collaborations, and craft universes waiting to be explored. And we would love to hear your tiniest or biggest experiences with our world — or your hopes for what Pura Utz could become.
With endless gratitude,
Anna