*In short, Pura Utz was based on the grassroots values of the ‘empowerment’. We want to open new markets and possibilities to be a vessel for the women to create change in their own lives.
Our take on empowerment is based on an equal relationship where Pura Utz brings the market and the women bring the product. They make their own money and are free to spend and reinvest their earnings in their own lives.
It is a mutual and respectful relationship where we collaborate as equal partners.